It is incredible what I will do for free things. Even though I can get free soft serve ice cream in Sadler any day, I am still willing to buy a Colonial Williamsburg mug every year partially because I get free ice cream in it (and also because I get free cider). Even though I have way too many t-shirts, I can be convinced to participate in all kinds of things if I am only promised a free shirt (like pay to do campus golf...and gain a FREE SHIRT!).
Ok, these are things that I have to pay for and actually get a bonus thrown in. But there are some things that you don't have to pay anything for, like free getting free food for your birthday. All you have to do is be born, or have a friend who was born on a given day if that friend is generous and crazy like Isabel, and you're set. Right? Sure. But this can be taken to excess and you might not realize all of the consequences - you can run around all day, have to print out coupons, have to pay for transportation, have to get a ton of annoying emails forever, and probably other things. Oh, you might overeat. Maybe you really don't want a free burrito from Chipotle, but if you don't get it you're passing up on free food and that would obviously be foolish. So maybe you eat more than you should which doesn't really have any impact on the restaurant and is only hurting yourself. The same thing goes at all you can eat buffets - I am always tempted to get another plate, because hey, there's no extra cost so it's really like lowering the marginal cost of each plate...but it's not like eating more at one meal makes me any less hungry for the next meal, it just delays it a little bit.
But sometimes the promise of a free thing actually motivates me to be insane. Katie, Jamie and I wanted to get some Georgetown Cupcakes because they're basically amazing and I'm always up for them, but we ended up not having enough time on Friday to make this happen (we got froyo which was fine by me). So we decided to go to Georgetown Saturday morning - they open at 10, and Katie had to be at Union Station at 11:25, so we figured we would have plenty of time to get cupcakes and get there. Of course, the lines are just as famous as the cupcakes, so when we got to Georgetown at 9:50 there was already a long line. But it was going to be ok - we just needed to get on the Metro which would take us right to Union Station by 10:53, and the line clearly wouldn't take an hour. So we waited in line and were clever enough to look up the free flavor of the day on twitter, which went to the first 100 people who requested it. We each paid for a $3 cupcake and got another one for free and were given our cupcakes by 10:38. Then we had a decision to make. Power walk to the nearest Metro stop (a mile away), drive to the Metro and have to pay for parking twice, or drive all the way to Union Station, though I haven't ever really driven in DC before? We decided to power walk, Katie dragging her suitcase behind her and none of us even having time to look inside our cupcake boxes. After all, we could totally do a 15-minute mile, right?
We followed the walking directions on my phone. We power walked the first 10 or so minutes, saw a bus, considered getting on it, but continued on, not knowing how much the bus cost or how long it would take to get where we needed to go. We picked up our pace, holding our boxes of cupcakes, dripping in sweat, weaving in and out of people, beginning to run when we saw the Metro signs ahead of us, our flip-flops flapping against the pavement - we ran down the escalator and hurried to get Metro tickets, Katie went ahead to the platform and I hastened to give her instructions to switch to the red line, Jamie and I hurried to get $7 each on fare cards which was way more than we needed, we ran down the next escalator, and found Katie standing on the platform having just missed the train we needed. We could wait for the next one but then the next red line would get us to Union Station just after her train was set to depart. So we learned that the next alternative was the bus, the very same one we had passed before. We hurried upstairs and walked another few blocks for the bus, and it turned out to cost like $1, which is less than the Metro for sure. We still got to the train station late (like 11:40), but thankfully, there was another train at 12:25. We dreaded going up to the ticket office because it would cost another $40, and the first train ticket would have been all lost money. But the ladies only charged her $3 and then chastised us (you just had to get those cupcakes, didn't you?), so we sat and ate our cupcakes and contemplated the fact that we had each received a free cupcake of a $3 value, but had spent an extra $3 to each get there (between the Metro charging us just to go through the gate and back and the bus) and then Katie had to spend an extra $3 for the later train. And we had experienced a hot and stressful hour of running around and worrying.

Oh free cupcakes.
People can also manipulate you by giving "free" gifts. It can be unintentional, of course, but companies certainly are intentional in trying to win your favor and make you feel obligated to buy something once you've had a free sample, or make you want to buy more in order to get a free gift. These gifts are usually somewhat appealing but something you wouldn't actually spend money on, like a miniature gift basket, and this is surprisingly similar to the overeating example. At Downtown Disney, if you buy something you can get a better price on a towel or something - but this has hidden costs to it. In addition to having to still pay for the extra good, you also have to transport it, which may or may not be difficult on vacation, and it probably is still a bad deal compared to the price of a similar thing at home, but it seems like a good idea because it's on sale.
While on this subject, I'll talk about smart shopping. I was raised by an expert couponer slash bargain-finder slash yard sale buyer, and I've also studied price bundling (an economic idea of selling more than one product together OR larger products, like how a 12 ounce soda is not exactly half the price of a 24 ounce soda), AND I get very impatient with long shopping excursions so I feel pretty confident on this subject. So, for example, beware of buy one get one free...this really means half off everything, but you have to buy more than one thing, so it's actually a worse (trickier) deal. If you're going to buy something anyway, then sure, it's fine, but you shouldn't be convinced to buy something because of a sale like this. So basically, think about why this particular price or deal is being offered and about how much you would be willing to pay or want to buy without knowing the price.
Speaking of willingness to pay, this is something I am constantly considering. There are some things that I would be willing to spend inordinate amounts of money on, so when I buy them I feel like I just saved myself a bunch of money and also got a great product/experience. The classic example I visit in my head is when I went to Atlanta with my econ challenge team (yes, dorky moment, but free trip to Atlanta and like two days off from school, nbd). After we lost we had some time to kill, and I really wanted to go to the Coca-Cola factory but the rest of my team wanted to go to the aquarium. This turned out to be very expensive so we decided to walk to the Coke factory anyway, and on the way we discussed our willingness to buy, because of course we are all huge econ nerds (but actually). I was pretty much willing to spend all of the money I had with me, though I knew I still needed lunch and a souvenir, but basically I was set to spend up to $50 for this experience. When else would I be in Atlanta? The other guys varied between no amount of money making it worth it up to $10, so when it cost $15 to get in they were all kind of bummed but I felt like I had found quite a bargain (our teacher had said he would be willing to pay exactly $15, so he was actually indifferent about the whole thing). So I guess my advice is, when you know you have to pay for something anyway you might as well convince yourself that it's going to be worth way more than its likely cost.
But when I don't feel this way, I generally just won't buy anything. I shopped for three hours at Disney stores without finding anything that seemed like a good enough deal to me...there were plenty of nice things, but nice doesn't really cut it - I would have been willing to spend about $7 on a picture frame so when all of them were like $15, I couldn't make myself buy them. They just didn't seem awesome enough to warrant being that expensive. And the ones that only cost $6.95 seemed terribly small and cheap and worth at most $4 to me, so I didn't get them. But then panic set in. What if I couldn't find anything I wanted enough to part with my money...what if I left with no souvenirs? Or worse, what if I was forced to buy something terrible and that I didn't like just because I had to get something? I left the shopping trip empty-handed but determined to find something to buy the next day at Magic Kingdom. It took me another couple of hours of scattered shopping and mulling over potential purchases before I found the perfect item and decided that I would have to get it, no matter the price. It was a little bit more than I would have paid on my first day at Disney, but since this was my last chance, I went for it...the whole point of money is to get rid of it, after all, and I decided that I was tired of being controlled by price tags.
And then when I got home I realized that it broke.
Oh what you do Mickey, do Mickey, don't break my heart Mickeyyyy.
Oh well, glue to the rescue, right? So far none of my mom's many craft glues have been any good at repairing my perfect souvenir, but I still think it was a good purchase since it can hold not one but three pictures and commemorates all four Disney parks. Of course, now we have to go buy superglue...but I'm sure there will be a coupon for that.